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Co-opetition between local companies and subsidiaries of MNEs in Vietnam
(Turun yliopisto, 2017-11-01)
Co-opetition is an emerging facet of global business. It has gained increasing attention in academic literature. This study discusses motives of co-opetition between subsidiaries of multinational enterprises (MNEs) and ...
Market selection process of born-globals
(Turun yliopisto, 2017-10-09)
Key elements of this study are to understand born-globals and the market selection decision process. The goal is to go beyond the traditional born-global theory and add the international market selection theory to it. The ...
The contributions of netnography in new product development
(2013-11-22)
Netnography has been studying in various aspects (e.g. definitions of netnography, application of netngoraphy, conducting procedure…) within different industrial contexts. Besides, there are many studies and researches ...
UTILIZING COUNTRY-OF-ORIGIN IMAGE IN FINNISH FOODSTUFF EXPORTS
(2022-05-05)
The study focuses on Finland’s Country-of-Origin Image (COI) and its utilization in the
foodstuff industry. Finland’s foodstuff industry has been struggling with its profitability in
recent years. The Finnish foodstuff ...
Place branding of an innovation cluster : Case: Greater Helsinki region from a start-up’s perspective
(2022-05-17)
Places compete with each other over many things these including businesses. For differentiating themselves from the others and appearing more attractive to different stakeholders, places have started to brand themselves. ...
Enhancing employees’ mental wellbeing : The role of meaningfulness for Generation Z
(2022-05-25)
The purpose of this research is to find solutions for the decreasing mental wellbeing of Generation Z employees and to scrutinize means for organizations to provide a more humane and meaningful working environment. This ...
The effect of sustainability-oriented innovation on corporate performance in the SME context
(2022-05-13)
Unlike the vast majority of prior research, which gives too much focus on the effect of sustainability-oriented innovation on financial performance of organization, this study deepens existing literature by empirically ...
Circular economy in global firm: A system change perspective to closed loop thinking.
(2022-06-08)
The study aims to investigate how does global firm utilise system change perspective to closed loop thinking for creating circular economy strategy in the energy industry. The study adopted 4 circular economy implementation ...
Conflict Management in Culturally Diverse Workplaces : A lower-level manager’s perspective
(2022-06-12)
This study discusses the intercultural workplace conflict management from lower-level manager’s point of view. The main objective of this study is to better understand how managers can develop the intercultural conflict ...