Hae
Aineistot 21-30 / 55
Myyjän toiminnan laatu kuluttajapalvelujen myyntikohtaamisessa - ostajan näkökulma myyjän suoritusarviointiin
(Turun yliopisto, 2013-09-20)
Enabling experiences - The role of tour operators and tour leaders in creating and managing package tourism experiences
(Turun yliopisto, 2014-11-28)
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-09-09)
Customer experience management (CXM) has the potential to be one of the most important tools for business-to-business (B2B) firms responding to the increased commoditization of goods and services. CXM holistically extends ...
Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-05-13)
Emotions are gaining ever more traction in marketing research and researchers now broadly recognize the benefits of emotional persuasion. Marketing scholars have become interested in emotions as an aspect of consumer ...
Relationship development processes in global virtual teams
(Turun yliopisto. Turun kauppakorkeakoulu, 2021-03-12)
Working on projects in global virtual teams has become the norm in the modern world. In the beginning, such teams were used to enhance the productivity and efficiency of the firms; however, over time we have realized that ...
Marketing Corporate Debt
(Turun yliopisto, 2012-11-16)
Discussion forums - From idea creation to incremental innovations. Focus on heart-rate monitors
(Turun yliopisto, 2014-09-26)
Green supply chain management practices and firm performance : evidence from Finland
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-09-16)
In order to address the increasing stakeholder requirements for environmentally sustainable products and processes, firms often need the participation of their supply chain partners. Green supply chain management ...