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Aineistot 161-170 / 172
Location decisions in pop-up retailing : Focus on the Finnish fashion sector
(Turun yliopisto, 2017-10-02)
This study examines location decisions in pop-up retailing in the Finnish fashion sector. In recent years, the temporary retailing format has quickly become a significant global phenomenon. Pop-up stores appeal to modern ...
An interaction framework for deploying the knowledge of diasporas: Using Finland as an example
(2013-12-11)
This study discusses the importance of diasporas’ knowledge with regard to the national competitive advantage of Finland. The purpose of this study is to suggest an interaction framework, which illustrates how diasporas ...
The Customer Engagement Approaches of Influential Entrepreneurship : Based on business related Customer Engagement approaches emerged on Weibo
(Turun yliopisto, 2018-06-13)
This study focuses on an emerging field of Influential Entrepreneurship to research the adoption of Customer Engagement Approaches as effective business strategies in China context. The aim is to establish an interactive ...
Building a creative city brand through an international mega-event : Case: Helsinki World Design Capital 2012
(2012-11-01)
In order to grow, cities are increasingly competing for attention, jobs, investments, visitors, residents and significant events. Cities need to come up with creative solutions to keep up with the competition; they ought ...
Managing Finnish-Russian Business Relationships and Networks During Conflicts
(2016-08-31)
This thesis examines management of business relationships during conflicts. The context of this study is the international political conflict which started in 2013 and is still affecting international trade relations in ...
Critical factors in product launching : understanding the failure of Windows Vista
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-10-29)
This thesis examines the product launch of Windows Vista, which occurred in 2007. The aim of this study is to understand the failure of Windows Vista and why it did not meet the high expectations that Microsoft, public and ...
Social networks and networking facilitating internationalization: Experiences of two Finnish fashion companies
(2014-01-20)
Background: Fashion is a dynamic and creative industry where larger retailers are enjoying international success. Small businesses however are struggling in the face of international expansion, as they lack the necessary ...
Co-evolution of institutional complexity and multinational enterprise: Transformation of pharmaceutical industry
(Turun yliopisto. Turun kauppakorkeakoulu, 2023-11-17)
This thesis explored changes in the international business (IB) environment as a co-evolution of institutional complexity and multinational enterprises (MNEs). Institutional complexity refers to the often contradictory and ...