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Aineistot 161-170 / 276
Networks and partnerships in third party logistics service production
(2014-05-12)
Third party logistics, and third party logistics providers and the services they offer have grown substantially in the last twenty years. Even though there has been extensive research on third party logistics providers, ...
Value creation in online communities
(2021-03-25)
In recent years, the phenomenon of watch collecting has increased drastically in popularity. With the rise of internet and later social media, information has been more readily available making the hobby more accessible. ...
Building experiential live campaigns for social media
(2018-11-22)
Despite the prominence of social media and the increasing interest towards experiential live marketing, no prior studies have evaluated how organizations can successfully create experiential live campaigns (ELCs) in social ...
Milleniaalien motivoiva palkitseminen työelämässä : tutkimuskohteena Turun kauppakorkeakoulun maisteriopiskelijat ja alumnit
(2021-04-28)
Tässä tutkimuksessa tarkastellaan palkitsemista ja työmotivaatiota sekä kaupallisen alan milleniaalien kokemuksia niistä. Tutkimuksen tavoitteena on selvittää, mitkä palkitsemisen tekijät vaikuttavat kaupallisen alan ...
Explanations in rejection letters to non-interviewed external applicants : employer brand perspective and qualitative content analysis
(2019-06-17)
Multinational enterprises (MNEs) are facing increasing international competition for talent, which highlights the significance of the employer brand. Applicant reactions towards selection procedures have multiple potential ...
THE IMPORTANCE OF CUSTOMER VALUE AND LUXURY VALUE PERCEPTION : IMPLICATIONS FOR MASSTIGE LUXURY BRANDS
(2018-09-27)
With the rise in competition and demanding customers, luxury brands are compelled to look for ways to compete on providing superior customer value delivery. Superior customer value increases customer satisfaction and ...
Challenges in managing large-scale agile software development transformation
(2014-05-08)
Adapting and scaling up agile concepts, which are characterized by iterative, self-directed, customer value focused methods, may not be a simple endeavor. This thesis concentrates on studying challenges in a large-scale ...
Domestic Venture Capitalists’ Effect on Early Internationalization in Finnish Startups : A Non-Financial Resource-Based Approach
(2021-05-28)
Venture Capital (VC) industry has grown rapidly both globally and in Finland for the past two decades. During this time, both the total amount of made investments as well as their size has grown considerably. As the industry ...
Narrative transportation in global brand content
(2016-09-07)
People understand life and events around them through narratives. Narratives are a new way for marketers to convey messages to consumers about their brands and products. Brand narratives are an effective way to reach out ...
THE MARKETING OF SOCIAL ENTERPRISES: Understanding the concepts of marketing and market orientation of social enterprises within the context of Pakistani market
(2016-09-07)
The concepts of social entrepreneurship and social enterprises have been extensively discussed in the previous two decades, yet the topic is still not matured yet. Most of the available literature is focused on defining ...