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Supplier selection in the circular economy : Case study of service providers in Finland
(2020-06-05)
With the increasing awareness of sustainable development when doing business, many companies are involving in promoting circular economy. Along with that, supplier selection would support the transformation from the company’s ...
Sponsoring women’s football : Attracting sponsors in the Finnish sponsorship market
(2020-05-29)
Sponsorship can provide an effective solution to many companies seeking a unique way to reach their stakeholders and, therefore, the popularity of this marketing instrument continues to thrive. While companies’ main aim ...
Repairing corporate legitimacy after crisis : a study on Volkswagen’s effort to win back trust after emissions scandal
(2019-05-21)
The multinational car manufacturer Volkswagen AG was in September 2015 found to have used illegal defeat devices in its diesel vehicles to cheat emissions testing. With the help of the defeat device Volkswagen was able to ...
Niukkuuden houkutus mainonnan keinona : Sinulla on vain yksi päivä jäljellä lukea tämä tutkielma
(2020-05-06)
Tämän tutkielman tarkoituksena on tutkia niukkuuden houkutuksen esiintymistä mainonnassa. Alustana tutkimukselle toimii Instagram ja siellä olevat julkaisut. Tutkimuksessa tarkastellaan tarkemmin kolmen Turun seudun suuren ...
Organisational learning and knowledge acquisition. A case study of internationalising manufacturers of wood-based prefabricated buildings
(2012-11-04)
The study investigates organisational learning and knowledge acquisition of wood-based prefabricated building manufacturers. This certain group of case companies was chosen, because their management and their employees ...
A developing economy as a part of global value chain : The apparel industry and poverty reduction in Nicaragua
(Turun yliopisto, 2018-06-04)
Apparel industry is one of the biggest consumer industries in the world and it has a significant footprint on environment, employment and economy. The industry continues to grow and the clothes are produced and consumed ...
Muotimainonnan vaikutukset Z-sukupolven kehonkuvaan
(2020-04-21)
Tämän tutkielman tarkoituksena on perehtyä siihen, miten muotimainonta vaikuttaa Z-sukupolven kehonkuvaan. Z-sukupolvi on parhaillaan nousemassa kulutusvoimaisimmaksi ikäluokaksemme, joten asiakasymmärryksen luominen ...
Diffusion of innovations in a smart city context : Facilitation of innovation-oriented smart city development in Kalasatama
(Turun yliopisto, 2018-05-02)
Increased urbanisation has raised various challenges which affect the economic and environmental sustainability of cities around the world. The concept of smart cities has emerged as an urban development model focusing on ...
Supporting the growth of a design thinking culture : Action research at Telia Finland
(2020-04-22)
As the competition and need for innovativeness in different markets is getting more and more intense, many companies have taken on the challenge to build strong design thinking cultures across the organizations in order ...