Selaus nimekkeen mukaan kokoelmassa Pro gradu -tutkielmat ja diplomityöt sekä syventävien opintojen opinnäytetyöt (kokotekstit)
Aineistot 644-663 / 7923
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Brändirakkaustarina : narratologinen lähestymistapa kuluttajan ja brändin välisen emotionaalisen suhteen ymmärtämiseen
(23.11.2012)Tutkielman tarkoituksena oli pyrkiä selittämään kuluttajan ja brändin välistä emotionaalista suhdetta: sen syntyä, kehitystä ajassa ja vaikutusta brändisuhteen laatuun. Brändisuhteen laadulla tässä tutkielmassa viitattiin ...avoin -
Budjetointi tiedolla johtamisen murroksessa : Liiketoimintatiedon hallinnan vaikutukset budjetointiprosessin toimintaan
(04.11.2022)Budjetointiprosessi on ollut olennainen osa liiketoiminnan talousjohtamista jo satoja vuosia. Budjetointia tai budjetoinnin kaltaista talousjohtamista on havaittavissa lähes jokaisessa organisaatiossa. Tästä huolimatta ...avoin -
”Buffalo Bill and his Wild West Show” : William F. ”Buffalo Bill” Codyn ja hänen Villin lännen show’nsa julkisuuskuva yhdysvaltalaisessa
(Turun yliopisto, 23.10.2018)Tässä tutkielmassa tutkin yhdysvaltalaisen aikalaislehdistön lukijoilleen välittämää julki-suuskuvaa Buffalo Billistä ja hänen Villin lännen show’staan sen toiminnan aikana 1883 ̶ 1913. Primääriaineistona käytän The New ...avoin -
Build up or shrink down? Critical Discourse Analysis on Healthism and Gender Bias in Women’s and Men’s Health Magazines
(17.05.2023)This thesis examines two online articles, one from the Women’s Health magazine and one from the Men’s Health magazine, describing healthy food items and behaviours. The aim of this study is to uncover whether these articles ...avoin -
Building a creative city brand through an international mega-event : Case: Helsinki World Design Capital 2012
(01.11.2012)In order to grow, cities are increasingly competing for attention, jobs, investments, visitors, residents and significant events. Cities need to come up with creative solutions to keep up with the competition; they ought ...avoin -
Building a sustainable internal market on the EU Taxonomy : Analysis of promises, obligations, and effectiveness
(05.02.2024)This thesis examines the EU Taxonomy, which entered into force in 2020, and is closely related to other EU legislative instruments, such as the European Commission’s Delegated Acts, the Sustainable Finance Disclosures ...avoin -
Building business driven IaaS services with third party software components
(28.05.2020)The current cloud landscape is dominated by the major cloud service providers, such as Google Cloud, Amazon Web Services and Microsoft Azure. When the company wants to build its own cloud, there are some matters one needs ...avoin -
Building experiential live campaigns for social media
(22.11.2018)Despite the prominence of social media and the increasing interest towards experiential live marketing, no prior studies have evaluated how organizations can successfully create experiential live campaigns (ELCs) in social ...avoin -
Building object-oriented software with the D-Bus messaging system
(Turun yliopisto, 24.08.2012)Object-oriented programming is a widely adopted paradigm for desktop software development. This paradigm partitions software into separate entities, objects, which consist of data and related procedures used to modify ...avoin -
Building Resilient Supply Chains in Industry 4.0 : The case of the medical equipment industry
(12.02.2023)The medical equipment industry is facing a new set of challenges in the era of Industry 4.0, where supply chains are becoming more complex and vulnerable to disruptions. The research question is "How to build resilient ...avoin -
Bulk fill- ja perinteisten yhdistelmämuovien ominaisuudet ja niiden merkitys kliinisessä työssä
(19.05.2021)Tämän kirjallisuuskatsauksen tarkoituksena on vertailla bulk fill -muovia ja perinteistä yhdistelmämuovia saumatiiviyden näkökulmasta sekä syventyä saumatiiviyteen vaikuttaviin tekijöihin, kuten kuspitaipumaan ja ...avoin -
Business adoption of digital marketing dashboards
(04.12.2018)The study was focused on investigating when and how business executives adopt digital dashboards. The research set out to establish the drivers and obstacles of dashboard adoption, and how different variables affect the ...avoin -
Business Controllerin osaamisprofiilin muutos digitalisaation paineessa
(12.03.2024)Digitalisaation kehityksen vaikutus johdon laskentatoimessa on ollut viimeisten vuosien aikana valtava ja tämän muutoksen keskiössä on perinteinen johdon laskentatoimen ammattilainen, business controller. Business ...avoin -
Business Creation for Active Lifestyles in the Finnish Sport-Based Companies : Enabling a Sustainability Transformation Through Ecosystem Thinking
(27.05.2021)Sedentary behaviours and inactive lifestyles are global issues. Physical inactivity causes several illnesses and encourages environmentally damaging behaviour via excessive car usage. Therefore, physical inactivity could ...avoin -
Business Cycle Synchronization in the euro area between 1995-2020 : An analysis of the similarity of shocks and cycles
(06.12.2022)This thesis highlights one of the critical criteria from the optimal currency theory: the similarity of the shocks and business cycles in the euro area. That is relevant because common monetary policy can be suitable to ...avoin -
BUSINESS ECOSYSTEMS : Utilizing strategic foresight for gaining insights on how business ecosystems are managed in the future and what challenges they face
(08.02.2021)Today, due to increasing interdependence of the world, interest toward understanding business environments and their networks has grown in popularity. A business ecosystem encompasses a company and its business environment ...avoin -
Business intelligence and management control
(17.04.2014)The purpose of this study is to explore the possibilities of utilizing business intelligence (BI)systems in management control (MC). The topic of this study is explored trough four researchquestions. Firstly, what kind of ...avoin -
Business intelligence based customer experience information utilization in strategic decision making
(Turun yliopisto, 10.10.2017)In the competitive and increasingly global environment, the way to stand out and achieve competitive advantage is often done by other means than the offered product alone. The experience factor plays an increasing role in ...avoin